No one knows a locker room better than a professional basketball player.
And they (along with rest of the country) seem to think that AXE smells like a locker room.
So when we were trying to convince people that AXE smells good,
we got famous NCAA players players to do a blind smell test and pick AXE as their favorite fragrance.
Introducing: The AXE Haters Upset
We ran these ads everywhere during March Madness and they went CRAAZZYYYYY