No one knows a locker room better than a professional basketball player.

And they (along with rest of the country) seem to think that AXE smells like a locker room.

So when we were trying to convince people that AXE smells good,

we got famous NCAA players players to do a blind smell test and pick AXE as their favorite fragrance.

Introducing: The AXE Haters Upset

 

We ran these ads everywhere during March Madness and they went CRAAZZYYYYY