Every brand that markets to teenage boys is trying to get into Fortnite.

But when Fortnite added a spray-on healing item called Med-Mist, they put AXE into the game unintentionally.

The internet noticed the uncanny resemblance. We just activated on it.

Introducing: The Mistaverse

We partnered with Fortnite world champ and top streamer Bugha to create a custom map called The Mistaverse.

Players in the Mistaverse had extremely low health, making Med-Mist crucial.

Which means we had guys running around spraying AXE, creating the best-smelling map on Fortnite.