AXE dropped its first new product in over 10 years - a premium body spray.
To get people to believe it was better than the old stuff, we made a premium commercial. Premium to gen z.
Introducing: G.O.A.T. Mall and DJ G.O.A.T.
Art Director: Emily Delius
CD: Mik Manulik
ACD: Garrick Sheldon
ACD: Rahim Masunu
Producer: Jacob Munson
Director: Mike Diva