When people go on road trips, they either stop to get food, to get gas, or go to the bathroom.
Of all these experiences, going to the bathroom is the most hated because of how disgusting it always is.
What if Del Taco flipped it and became the favorite restroom rest stop of all road trippers by pimping out their bathrooms?
Introducing:
Del Tacos new bathrooms will include relaxing ocean sounds, stall doors that display ocean scenes, scented air fresheners that are free to take, and a promise to always be clean. This will help you feel calm and relaxed during your break.
How we’ll get the word out to travelers about it:
Partnering with Google Maps, travelers will toggle Pit Stop Paradise and input the route that they are going to travel. All of the Del Tacos along the way that have upgraded bathrooms will appear on the screen and a suggested goal of rest stops to hit will appear.
For each Pit Stop Paradise they visit along the way, they will get coupons for free food and drinks to collect at their next Pit Stop.
When they arrive at their final destination, if they were able to meet the goal of Pit Stops Paradises visited, they will receive free drinks for the duration of their vacation.
Art: Austin White & Shane Dawson
Strategy: Rachel Langston